Patrick Buchanan
Creative & Brand Leader.
Building brands through culture, storytelling, and creative leadership.
Currently
SVP of Brand Marketing at Lulus
Previously
Good American · Universal Music Group · K-Swiss
About
I build brands people want to belong to.
For more than 15 years, I've helped fashion, music, and lifestyle brands find cultural relevance, tell stronger stories, and turn creativity into business growth.
Today, as SVP of Brand Marketing at Lulus, I lead brand strategy, creative, communications, social, influencer, partnerships, and customer experience — building a brand that connects with customers across every touchpoint.
Previously, I led marketing at Good American, Universal Music Group's Bravado, and K-Swiss, partnering with artists, athletes, founders, and world-class creative talent to build campaigns that shaped culture and modernized iconic brands.
Selected Companies & Partners
Selected Work
Case studies in culture, creativity, and growth.
My Standard
Over the years, I’ve found myself returning to the same principles.
Fight for the customer.
Protect the brand.
Look for evidence before opinion.
Choose long-term trust over short-term attention.
Above all, leave every business stronger than I found it.