Case Study — 05
Conan Gray × Bershka
The best artist collaborations feel like an extension of the artist — not the brand.
The Opportunity
The opportunity wasn't simply to create merchandise — it was to translate Conan Gray's creative identity into a fashion experience that felt authentic to both the artist and his audience while introducing new consumers to Bershka.
The Idea
Every creative decision — from product design and photography to storytelling and retail — was guided by Conan's aesthetic and emotional point of view. Rather than asking the artist to fit the brand, we allowed the brand to become an extension of the artist's world.
My Leadership
Creative Strategy • Artist Partnerships • Campaign Development • Cross-Functional Leadership
Creative Belief
The strongest artist partnerships don't borrow someone's audience — they amplify their voice. Authenticity is what transforms collaboration into culture.